Are you watching the Superbowl just for the ads? You're not the only one.
Four University of Texas advertising professors will live-tweet critiques of the advertisements during the Superbowl game featuring the and the this Sunday. The will use the hash-tag 鈥溾��. UT advertising professor Neal Burns, one of the four professors critiquing this weekend, said he is looking forward to it.
鈥淚t is a major event and it creates a large audience," Burns said. "There are several events like that that occur worldwide鈥occer, for example.鈥�
Advertisers are going at this weekend with a new game plan. In recent years, more advertisers have uploaded their ads online before the game. Burns said this year, the online view count of Superbowl ads pre-kickoff is significantly high. Some ads already have 2 million views.
鈥淭he number of views that have been delivered already are probably larger, I have no hard data to support this claim, are probably larger than we have ever experience in the past,鈥� Burns said.
Burns can be followed . The other professors who will be live-tweeting the game are Kevin Thomas (, Angeline Close () and Robert Lewis ().
