A is occurring this weekend, and viewers will certainly talk just as much airing on the Super Bowl as the game itself (if not more).
For the past several years, Doritos has for filmmakers to shoot their own spots for the brand, with the winning clip earning a space in TV鈥檚 priciest airtime and a million dollars to the creators themselves.
Austin comedic filmmakers , and filmed three submissions, yet none of them were selected for the finals. But in , the creators noted the clip had already 鈥済one viral,鈥� netting some hundreds of thousands of views.
The clip鈥檚 reach has exploded since then. While the crew at may not win a million dollars, they鈥檝e racked up nearly 2.5 million views of YouTube, with fans even going as far to in the salty snacks.
