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Two Guys on Your Head
Each week on Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke, explore different aspects of human behavior and the brain.

Sunk Cost

KUT 90.5 | By Jack Anderson
Published January 25, 2019 at 9:27 AM CST

When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on?

In this episode of ,  and  discuss sunk cost.
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Science Two Guys On Your Head
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