Here it is! The local chain of hired local design firm to create the new brand. This is the first logo change for the Drafthouse in 12 years.
Check out their video to hear a history of the logo and the rationale behind the new design.
It's been a big year for the Drafthouse. Tim League launched a in September. Their first movie, , was named a . League was recently profiled by AOL Small Business as founder of .
Meanwhile, the competition is paying attention. AMC Theaters just became in a to offer dine-in options.
But die hard Drafthouse fans know that is only one part of the theater chain's success here in Austin. The Drafthouse's eclectic programming - with weekly cult film screenings like , multi-course meals inspired by movies like , , and - is what keeps the theaters so packed that sometimes you have to show up an hour early just to get your pick of seats.
