Siete Foods, the Austin brand known for its health-conscious Mexican-American pantry staples, will be acquired by PepsiCo in a $1.2 billion sale, Pepsi Monday.
Veronica Garza founded Siete with her family in 2014 after being diagnosed with autoimmune issues that restricted her diet. The brand is known for its grain-free tortillas and chips, along with salsas, seasonings and snacks, like Mexican wedding cookies made with almond flour.
"We're excited to embrace a new era with PepsiCo and bring our inclusive, better-for-you products to more people," Miguel Garza, CEO and co-founder of Siete Foods, said in a statement. "We hope this next chapter for Siete serves as inspiration for other Latino businesses, showing that it's possible to build a thriving brand that honors our heritage and celebrates our culture.�
In a statement, PepsiCo CEO Ramon Laguarta said the company was excited to “carry on the legacy created by the Garza family.�
“We look forward to expanding our multicultural portfolio with these incredible products and even more consumers discovering and enjoying Siete,� Laguarta said.
The sale is expected to close in the first half of 2025.
