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Texas Brewers Can Now Advertise Where to Buy Their Beer

Photo by tommyh http://www.flickr.com/photos/tommyh/

Small breweries are celebrating a issued yesterday that strikes down state regulations limiting what beer makers can say about their products. U.S. District Court Judge Sam Sparks� makes three changes to Texas Alcoholic Beverage Commission (TABC) rules:

  • Brewers can now advertise the alcohol content of their beers on their websites and promotional materials.
  • Brewers can now also advertise where you can buy their products.
  • Brewers are no longer required to label any beer that is 0.5 to 4 percent alcohol as “beerâ€� and they are no longer required to label anything above 4 percent as “aleâ€� or “malt liquor.â€�

“Ale and beer are not mutually exclusive categories. Ale is one type of beer,� said Ron Extract with Austin-based brewer , one of the plaintiffs in the suit. “It really has nothing to do with alcohol content.�

“The regulations regarding use of terminology were really unique in Texas,� Extract said.

Interestingly, Judge Sparks� ruling for barely making its case in court, referring to TABC’s lawyers� “candid admission in open court that the State submitted virtually no summary judgment evidence� and therefore Sparks said he granted the plaintiff’s motion “almost by default.�

However, beer makers were not able to convince the court that they should be able to sell beer to customers on-site. 

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Nathan Bernier is the transportation reporter at KUT. He covers the big projects that are reshaping how we get around Austin, like the I-35 overhaul, the airport's rapid growth and the multibillion-dollar transit expansion Project Connect. He also focuses on the daily changes that affect how we walk, bike and drive around the city. Got a tip? Email him at [email protected]. Follow him on X .
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