Small breweries are celebrating a issued yesterday that strikes down state regulations limiting what beer makers can say about their products. U.S. District Court Judge Sam Sparks� makes three changes to Texas Alcoholic Beverage Commission (TABC) rules:
- Brewers can now advertise the alcohol content of their beers on their websites and promotional materials.
- Brewers can now also advertise where you can buy their products.
- Brewers are no longer required to label any beer that is 0.5 to 4 percent alcohol as “beer� and they are no longer required to label anything above 4 percent as “ale� or “malt liquor.�
“Ale and beer are not mutually exclusive categories. Ale is one type of beer,� said Ron Extract with Austin-based brewer , one of the plaintiffs in the suit. “It really has nothing to do with alcohol content.�
“The regulations regarding use of terminology were really unique in Texas,� Extract said.
Interestingly, Judge Sparks� ruling for barely making its case in court, referring to TABC’s lawyers� “candid admission in open court that the State submitted virtually no summary judgment evidence� and therefore Sparks said he granted the plaintiff’s motion “almost by default.�
However, beer makers were not able to convince the court that they should be able to sell beer to customers on-site.