South by Southwest kicks off Friday, bringing with it a slew of music, film, art, comedy and technology events across the city. The festival runs through March 19.
If you don’t have a badge for the main shows, there are plenty of free official and unofficial SXSW activities to enjoy. Here are a few to check out.
Live music
Community Concerts at Lady Bird Lake
SXSW is hosting from March 16 to 18 at Lady Bird Lake, 8000 W. Riverside Dr. Live music will take place from 3 to 7 p.m each day, with doors opening at 2 p.m. Local food trucks and a beer garden will be on site.
The March 16 show is event, a family-friendly concert featuring , , and more. [NOTE: This event has been moved to the Austin Convention Center because of the chance of severe weather. The show will also now start at 6 p.m.] On March 17, , and will take the stage, and on March 18 , a community street band festival, will take place at the venue.
Vision 8291
An event called Vision 8291, hosted by local nonprofit (Diversity Awareness and Wellness in Action), will feature a series of performances focused on Austin’s BIPOC community. Concerts will take place at Stubb's Bar-B-Q on March 14, at Highland Lounge on March 16 and at The Speakeasy on March 18. .
Learn more about the event here.
Sheraton backYARD
Free concerts will be taking place at, an outdoor venue within the Sheraton Austin Hotel, from March 15 to March 18 beginning at 7 p.m. each night.
KUTX’s hip-hop show will host a concert there March 15, and EQ Austin will present a show on March 16. The Austin Music Foundation’s ATX Gen Next showcase is on March 17, and Latin Music Coalition Austin and EQ Austin’s LatinATX 2023 showcase is on March 18.
Dr. Martens music showcase
Dr. Martens is hosting on March 16 and 17 at Clive Bar on Rainey Street. The shows run from 1 to 6 p.m. both days. Local tattoo artists will be providing free tattoos. Admission is first come, first served for those 21 and up.
Coca-Cola Move Takeover
Coca-Cola’s new flavor Move will be highlighted alongside a lineup of artists, including Sudan Archives and Isabella Lovestory, on March 17 from 1 to 7 p.m.
Art
Flatstock 84
This will highlight the work of gig poster artists and feature limited edition, handmade posters. It's at the Austin Convention Center from March 15 to 17 from 10 a.m. to 5 p.m.
Renegade Craft
Renegade Craft’s will run from March 16 to 18 from 11 a.m. to 5 p.m. at Moontower Hall at the Austin Marriott Downtown. The event will feature work from more than 125 artists and creative small businesses.
Technology
Austin Industry Day at the Creative Industries Expo
The Creative Industries Expo, a showcase of companies in various industries like tech, design and health and wellness, will open to the public for the first time for on March 15 at the Austin Convention Center from 9 a.m. to 4 p.m.
Lush House
This presented by Lush Cosmetics explores the intersection of activism, cosmetics and technology and how to build an "ethical digital future." Lush House will take place at Idle Hands on Rainey Street from March 10 to 13. It will also be streamed on YouTube.
XR experience events
Free online screenings of "," "" and "" are happening from March 11 to 17.
Unofficial events
Many local businesses host events during SXSW that aren't officially affiliated with the festival. Here are some of them:
Bloody Mary Morning
Austin City Limits and Austin PBS will host their annual Bloody Mary Morning party featuring live music, breakfast tacos, bloody marys and other refreshments. It's March 16 from 10 a.m. to 2 p.m. .
The Austin Chronicle Hair of the 3-Legged Dog Day Party Vol. 8
The takes place March 17 from noon to 4 p.m. at Hotel Vegas. The event � inspired by The Chronicle’s three-legged office dog Hank � features live music by Urban Heat, Being Dead, Rattlesnake Milk and Kydd Jones; free breakfast tacos and cold brew, plus drink specials.
Flores Market
Flores Market at Salina Square is hosting a with live music from Mariachi Espuelas, a DJ set by La Morena and a market featuring more than 40 local artists and vendors. Free Austin Eastciders will be available until supply runs out. The event is March 18 from 11 a.m. to 3 p.m.
Midwest X Southwest Artist Showcase
DJs and bands from the Midwest and Southwest on March 18 starting at 6 p.m.
Crawfish Boil & Austin Indie Label Mixer
Spaceflight Records is joining independent record labels in Austin for a family-friendly crawfish boil and live music show March 18 from 1 to 6 p.m. .
